Coca-Cola launches a drink that burns calories
Coca-Cola will release in November a tea based beverage that, surprisingly, helps the metabolism to burn calories, an announcement that has caused excitement, but also some skepticism.
The new product is called Enviga and contains EGCC, an antioxidant green tea speeds up calorie consumption. Specifically, three cans of envy would burn between 60 and 100 calorías.La drink that Enviga will respond to name, has been developed with Nestlé, and could be opening a new market segment much more prosperous than the holding drinks or low-calorie diet.
In an attempt to eliminate all doubts about the effectiveness of Enviga, the company has presented the results of the studies conducted by the Nestlé Research Center in Lausanne (Switzerland), together ....... (Click to read more )....... with the University of Lille, which states that the drink really burn calories.
Specifically, the company claims that eating three cans of Envy (12 ounces each, about 300 milliliters) would make a normal individual, not overweight, burn between 60 and 100 calories. The drink, carbonated, caffeinated, incorporates a powerful antioxidant present in green tea, the EGCC (epigallocatechin gallate), which speeds up metabolism and therefore energy consumption. Enviga is available for sale in November in the U.S. northeast coast, and the rest of the country in January.
The launch of this drink has created excitement, but also some skepticism about its ability to help people lose weight overweight. Today, the daily "The Wall Street Journal says that Coca-Cola studies have focused on young people basically, no need to lose weight, while not made any study of overweight people.
also questions whether it is worth taking three cans of the drink, at a price of between 1.29 and $ 1.49 each, to burn between 60 and 100 calories, which is normally lost during a walk 15 minutes. Under this reasoning, pointing to the newspaper, cans should be taken to burn 2.6 calories a Oreo cookie, 7.3 cans to make the ingestion of a tail, or even 28 cans to eliminate the calories in a hamburger. As a nutritionist Chris Rosenbloom says the newspaper, "is so easy to eliminate 100 calories of diet a person not worth the effort and expense of the three cans.
