Paul Smith, of Gray-Syracuse (parts for aircraft engines and generators electricity) after applying the Balanced Scorecard (BSC, balanced scorecard, or balanced) and a strategic map, found that people in the forefront of the production process has the greatest opportunities to increase quality, reduce the time from product idea to delivery to the customer, and also the time spent to repair shoddy work.
An example of how companies can create value in response to their intangible assets: human capital, databases and information systems, processes that get high quality, customer relations, innovation capabilities and culture. An example of its importance is that intangible assets, which are not measured by the instruments company financials, account for 75% of the market value of firms (growth of 38% to 75% from 1982 to 2002).
II. STRATEGIC MAP
The strategy describes how an organization is creating value for its shareholders, customers and citizens in general. The authors have worked in more than 300 organizations in the past 12 years implementing the BSC. It is a measurement system should focus primarily on the strategy: we must measure the critical parameters that represent the strategy for creating long term value.
Not all firms have the same idea of \u200b\u200bthe strategy (for some, financial plans, products and services, customers, human resources, processes, al.) Are one-dimensional views, few have a holistic view of your organization. Even Michael Porter's approach, based on the positioning to achieve competitive advantage gives a representative view of the strategy. Neither the great leaders like Lou Gerstner, Jack Welch and Larry Bossidy.
Without a comprehensive view of the strategy can not be communicated to employees. But in his book The Strategy Focused Organization authors wrote: "in 70% of cases the problem is not a bad strategy, bad execution." Companies that use the BSC, however, implement their strategies effectively and quickly. This demonstrates the principle behind the BSC, "If can not measure, you can not manage. "
Describe your strategy
The great nineteenth-century military strategist Carl von Clausewitz wrote:" The first task of any theory is ...
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