THE CIRCLE INNOVATION PETERS, TOM
One of the most important works of Tom Peters and the first of a series of works in later years on innovation as a key competitive tool in the company.
In the words of Peters, these are times of unparalleled danger to those who do not dare to take the bull by the horns ... and incomparable times opportunity for those who dare to hacerlo.Este book is the result of more than 400 seminars in 22 countries for 5 years Peters has reviewed, refined and reinvented his views on the innovación.Y now put in writing, to reach of readers around the world. "learn" to turn every employee into an entrepreneur, to create "waves of passion for our products and services to use the design as a competitive tool in both services and in manufacturing; to create and further enhance existing brands in saturated markets, to take into account the buying power of women ...
CONTENTS: Introduction. The distances are long gone. The destruction is great. Can not live without an eraser. We are all like Miguel Angel. Welcome to the revolution of the tie. All the value comes from professional services. The broker is doomed. The system is the solution. Create waves of desire. Tommy Hilfiger knows. Become a connoisseur of talent. It is a world of women. Little things are unique. Love all, serve all. We are here to live life out loud. Epilogue.
In the words of Peters, these are times of unparalleled danger to those who do not dare to take the bull by the horns ... and incomparable times opportunity for those who dare to hacerlo.Este book is the result of more than 400 seminars in 22 countries for 5 years Peters has reviewed, refined and reinvented his views on the innovación.Y now put in writing, to reach of readers around the world. "learn" to turn every employee into an entrepreneur, to create "waves of passion for our products and services to use the design as a competitive tool in both services and in manufacturing; to create and further enhance existing brands in saturated markets, to take into account the buying power of women ...
CONTENTS: Introduction. The distances are long gone. The destruction is great. Can not live without an eraser. We are all like Miguel Angel. Welcome to the revolution of the tie. All the value comes from professional services. The broker is doomed. The system is the solution. Create waves of desire. Tommy Hilfiger knows. Become a connoisseur of talent. It is a world of women. Little things are unique. Love all, serve all. We are here to live life out loud. Epilogue.
A must read for innovation.
The abstract summarizes the key ideas of a very extensive and complex work in a simple and enjoyable. Peter offers many techniques to display innovative potential of the company at all levels.
A book and a summary simply magnificent.
* Tags: Innovation, Tom Peters, Circle of Innovation, innovation, creativity, empowermet, competitiveness improvement, customers
* Date: 1997
* Format: pdf
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