Tuesday, December 23, 2008

Jyp Or Sm Entertainment School




Nine paradoxes that will shape the future of the company
(The Visionary's Handbook
Nine Paradoxes That Will Shape the Future of Your Business)
Watts Wacker and Jim Taylor
Harper Business, 2000


Excellent book, written by Watts Wacker (a futurist) and Jim Taylor (a consultant), supported the drafting of Howard Means (a novelist and editor). Excellent read for those who believe in the future, but are installed in the present, without being trapped by it. Also wrote "The 500-Year Delta", which was described as the uncertainty we are living.
The book presents nine paradoxes, starting with the assertion that "life as has never been so easy has never been so difficult. "These are the 9 paradoxes:
1. THE PARADOX OF VISIONARY
closer to achieve its vision a probable truth, more will be describing the present moment. Similarly, the more confident you are of future results will most likely be wrong
2. the paradox of value
The value of any product is inseparable from the perception of its value by the buyer. Instead of an intrinsic value, there is only a relative value: Products makes a business have little to do with the physical content of the offer
3. THE PARADOX OF SIZE
higher, more little needs to be
4. THE PARADOX OF TIME
To succeed in the short term, we must think long term. The larger vision, and increased the time interval in which predict the results, the greater the risk of being unable to take the necessary measures in the short term to achieve long-term goals. The tension between the short and long term has never been tougher.
5. THE PARADOX OF COMPETITION
Its biggest competitor is its own vision of the future, competition comes from everywhere at the same time
6. THE PARADOX OF ACTION
you got what it not expect to get, nothing becomes so exactly as assumed. Has to act intuitively, but simultaneously be prepared to take decisive action counterintuitive.
7. THE PARADOX OF LEADERSHIP
To take the lead has to be inside. In a world inherently inconsistent, and no consistency is the virtue that had our leaders.
8. THE PARADOX OF LEISURE
The game and entertainment are hard work, fun and work are completely intermingled and indistinguishable
9. THE PARADOX OF REALITY
Each person on the planet Earth has the potential to connect to any other person, and each of us live in a world of their own, and is the segment of one. As the relationships and links are stronger, our individualism is also stronger
In short, an easy book to read and reflect, in depth, and as a team.

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