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CUSTOMERS EFFECTIVE MEETINGS

Customer satisfaction is worthless, Customer loyalty is priceless CUSTOMER SATISFACTION IS Worthless CUSTOMER LOYALTY IS PRICELESS Jeffrey Gitomer Bard Press, 1998

Amazing, the book by Jeffrey Gitomer. Written in the style of Tom Peters, with pages written with 10/20 lines, resulting in huge letters. It is a book that "screams."

is a book that we have outlined for these reasons:

• defends a thesis now generally accepted: what matters is faithfulness / loyalty, not satisfaction
• book is very clear
• book is very
systematic
• contains some interesting self-assessment tests
• is full of very practical recommendations (Just Try This ")

is a book" apologetic. " A book you should read the Director General (have fun)., And you should read all that is related to the sale (ie everyone in the company).

A great material to design a seminar on customer loyalty. " It does not say how to measure loyalty, and proposes a methodology (unlike "The Loyalty Effect of Reichheld). But it is very practical. In my I have recorded a statement: "If you work hard, success is easy." I think so.

1. THE MOST IMPORTANT PERSON IN THE WORLD

When talking to a customer, what is the most important person in the world?

Of course, is not the customer. It yourself . But the problem is that if you talk to your customers, they believe they are the most important people in the world. His work is well considered. But you do not ...

If you have a customer satisfaction rate of 97.5%, that means that 2.5% are unhappy ... and they will tell everybody. The challenge is to focus on loyalty, not satisfaction.

A customer satisfied want to deal with you your needs are met. The product and service is satisfactory. The experience is positive. You can speak well or not. Their impression of you is neutral and positive. Not bad, but not exceptional.

A loyal customer . It feels very happy. Their needs have been met and even exceeded. His experience is positive, and speak highly of you

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The author notes these features of his book:

1. easy to read and understand

2. varied (facts, principles, ideas, recommendations, etc.).

3. real reflects real situations

4. unpleasant (score erroneous behavior with clients)

5. shocking

6. teaches how to become the

   best

7. teaches the reader to self-evaluate

8. a pleasure and a pain

9. fun

10. contains ....

DO YOU KNOW THAT ONLY 3 EUROS FOR MUCH MUCH CAN SAVE MONEY ON YOUR RELATIONSHIP WITH YOUR CUSTOMERS?, AND SO GET THIS SUMMARY IS COMPLETELY SECURE AN INCREDIBLE PRICE
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