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driving change FIRSTWICE

CREATIVE LEADERSHIP
Skills That Drive Change Gerard J.
Puccio, Mary C. Murdock Marie Mance Sage
, 2007

leader's first responsibility is to define reality. The last is to say "thanks." Among them is a servant leader (Max De Pree, Leadership is an Art, 1989)

The book is about creative thinking as a core competency of leadership, and therefore contains many proven strategies for creativity, and principles and approaches for developing this competition. There are 5 basis on which rests the book

1.La creativity is a process that leads to change, without it there is achieved

2.The leaders help individuals and organizations to grow intentionally facilitating productive change

3.How leaders drive change, creativity competition Basic leadership

4.Se can teach you the ability to think creatively for a individual can facilitate creative thinking in other

5.When individuals develop their creative thinking and dominate factors that promote creativity, positive impact on the effectiveness leadership.

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GROWING COMMUNITIES OF PRACTICE MANUAL VISIONARY

A guide to knowledge management Cultivating Communities of Practice A Guide to Managing Knowledge Etienne Wenger, Richard McDermott, William M. Snyder HARVARD BUSINESS SCHOOL PRESS, 2002

The authors have spent more than a decade working on communities of practice. Etienne participated in original research at the Institute for Research on Learning, and the beginning of the Communities of Practice (*) at Xerox and National Semiconductor; Richard worked, among other companies, Shell and Hewlett Packard, Bill Colgate-Palmolive, McKinsey & Company, and the federal government.

Acceptance of communities of practice is due mainly to the development followed by the "knowledge management" (Knowledge Management). Knowledge management has been a remarkable evolution:

· first was based on technology derived
· after behavioral issues, culture and tacit knowledge
• Now they are discovering that communities of practice are a handy way to organize task of managing the knowledge.

Communities of practice offer a concrete organizational infrastructure to realize the dream of the "learning organization" (the learning organization). More and more organizations are created on that base of knowledge management in communities of practice: Microsoft, Hallmark Cards, Procter & Gamble, Johnson & Johnson, World Bank, Daimler Chrysler, federal agencies, military services, schools , NGOs and civic associations.

1. VALUE TO THE COMMUNITY ORGANIZATIONS OF PRACTICE

When Japanese competition was about to take the market to Chrysler Corporation, No one suspected that the recovery of the company (now part of Daimler Chrysler) would depend on an innovative system based knowledge management in communities of practice.

While competitors took three years to bring to market a product, Chrysler took five. Search for a drastic reduction of these deadlines. To do this, it went from a functional structure (design, engineering, manufacturing, sales) to a "units of vehicles (large cars, small trucks, vans, SUVs) with cross structures, and product-oriented.

Then, to facilitate communication between these units began meet informally with former colleagues from the functional units. Tech emerged Clubs. In 1996, he initiated the creation of an Engineering Book of Knowledge (Eboko), a database to collect relevant information that engineers need for their tasks, including set standards, best practices, lessons learned, and specifications suppliers.

(*) to see summaries of articles in April 2003 and April 2000.

companies at the forefront of the "knowledge economy" are succeeding in building communities of practice, they are called they are called:

• The World Bank responds to your vision to combat poverty, both in knowledge as money, based on communities of practice formed by employees, customers and external partners.
· Shell Oil is based on community of practice to maintain its technical excellence in its various business units, geographic regions, and project teams.
· McKinsey & Company has communities of practice to maintain first-world experience on issues important to customers are becoming more knowledgeable, more demanding.

What is a community of practice?

are groups of people who share a concern, a set of problems, a passion for a subject, and who deepen their knowledge and skills in these areas, interacting, and continuously

Do not necessarily meet every day.
· Reverse time together and share information, views and advice.
· We help each other solve problems.
• Discuss their situations, their aspirations and needs.
· weigh common issues, explore ideas, act as sound advice.
• They can create tools, standards, generic designs, manuals and other documents
Develop personal relationships and ways of interacting.
• They can develop a common sense of identity ... They become a community of practice.

A key to success in the global economy

Communities of practice are not a new idea. What is new is the need for companies to be more systematic about managing knowledge. Companies need to know what knowledge is of competitive advantage, why is an important asset. Among other things because the half-life of knowledge is becoming shorter, so that no communities focusing on areas of critical knowledge is difficult to maintain the rapid pace of change.

The change from the internal point of view, means that companies are disaggregated into smaller units, from the outside, to try to make alliances with other organizations. Moreover, markets are becoming global knowledge.

addition, companies are no longer competing for market share, but also compete for talent and people with skills and abilities to generate and implement innovative ideas. In some sectors, hiring, developing and retaining talent is more challenging than compete in the markets. It takes time to develop a knowledge strategy allied with business strategy and depend on communities of practice, and have included Amoco and the United States Navy.

Nature knowledge: a challenge for the leadership

Recently, new information technologies have inspired dreams of incorporating all the knowledge of an organization in databases that make it accessible to all employees. Early attempts at knowledge management have focused on ......

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Nine paradoxes that will shape the future of the company
(The Visionary's Handbook
Nine Paradoxes That Will Shape the Future of Your Business)
Watts Wacker and Jim Taylor
Harper Business, 2000

Excellent book, written by Watts Wacker (a futurist) and Jim Taylor (a consultant), supported the drafting of Howard Means (a novelist and editor). Excellent read for those who believe in the future, but are installed in the present, without being trapped by it. Also wrote "The 500-Year Delta", which was described as the uncertainty we are living.
The book presents nine paradoxes, starting with the assertion that "life as has never been so easy has never been so difficult. "These are the 9 paradoxes:
1. THE PARADOX OF VISIONARY
closer to achieve its vision a probable truth, more will be describing the present moment. Similarly, the more confident you are of future results will most likely be wrong
2. the paradox of value
The value of any product is inseparable from the perception of its value by the buyer. Instead of an intrinsic value, there is only a relative value: Products makes a business have little to do with the physical content of the offer
3. THE PARADOX OF SIZE
higher, more little needs to be
4. THE PARADOX OF TIME
To succeed in the short term, we must think long term. The larger vision, and increased the time interval in which predict the results, the greater the risk of being unable to take the necessary measures in the short term to achieve long-term goals. The tension between the short and long term has never been tougher.
5. THE PARADOX OF COMPETITION
Its biggest competitor is its own vision of the future, competition comes from everywhere at the same time
6. THE PARADOX OF ACTION
you got what it not expect to get, nothing becomes so exactly as assumed. Has to act intuitively, but simultaneously be prepared to take decisive action counterintuitive.
7. THE PARADOX OF LEADERSHIP
To take the lead has to be inside. In a world inherently inconsistent, and no consistency is the virtue that had our leaders.
8. THE PARADOX OF LEISURE
The game and entertainment are hard work, fun and work are completely intermingled and indistinguishable
9. THE PARADOX OF REALITY
Each person on the planet Earth has the potential to connect to any other person, and each of us live in a world of their own, and is the segment of one. As the relationships and links are stronger, our individualism is also stronger
In short, an easy book to read and reflect, in depth, and as a team.

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IMPROVE YOUR CAREER WITH THE BEST OF BUSINESS ADMINISTRATION BUILDING LOYALTY


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CUSTOMERS EFFECTIVE MEETINGS

Customer satisfaction is worthless, Customer loyalty is priceless CUSTOMER SATISFACTION IS Worthless CUSTOMER LOYALTY IS PRICELESS Jeffrey Gitomer Bard Press, 1998

Amazing, the book by Jeffrey Gitomer. Written in the style of Tom Peters, with pages written with 10/20 lines, resulting in huge letters. It is a book that "screams."

is a book that we have outlined for these reasons:

• defends a thesis now generally accepted: what matters is faithfulness / loyalty, not satisfaction
• book is very clear
• book is very
systematic
• contains some interesting self-assessment tests
• is full of very practical recommendations (Just Try This ")

is a book" apologetic. " A book you should read the Director General (have fun)., And you should read all that is related to the sale (ie everyone in the company).

A great material to design a seminar on customer loyalty. " It does not say how to measure loyalty, and proposes a methodology (unlike "The Loyalty Effect of Reichheld). But it is very practical. In my I have recorded a statement: "If you work hard, success is easy." I think so.

1. THE MOST IMPORTANT PERSON IN THE WORLD

When talking to a customer, what is the most important person in the world?

Of course, is not the customer. It yourself . But the problem is that if you talk to your customers, they believe they are the most important people in the world. His work is well considered. But you do not ...

If you have a customer satisfaction rate of 97.5%, that means that 2.5% are unhappy ... and they will tell everybody. The challenge is to focus on loyalty, not satisfaction.

A customer satisfied want to deal with you your needs are met. The product and service is satisfactory. The experience is positive. You can speak well or not. Their impression of you is neutral and positive. Not bad, but not exceptional.

A loyal customer . It feels very happy. Their needs have been met and even exceeded. His experience is positive, and speak highly of you

--- 0 ---

The author notes these features of his book:

1. easy to read and understand

2. varied (facts, principles, ideas, recommendations, etc.).

3. real reflects real situations

4. unpleasant (score erroneous behavior with clients)

5. shocking

6. teaches how to become the

   best

7. teaches the reader to self-evaluate

8. a pleasure and a pain

9. fun

10. contains ....

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R. MOSVICK, R. NELSON
(Enfin des reunions efficaees, Eyrolles, 1988)
(We have got to start meetings like this,
Seott, Foresman & Co., 1986)

This is a highly practical book . And a book completely current. Based on surveys conducted by the authors over a thousand technical managers in leading companies in the United States, the book also provides many more results of empirical studies. So the book is not a book "normative" in the style of those recommendations generally based on the wisdom of the authors. Breaking
our practice, summary we have not made from the American edition, simply because we knew his time. We used the French version. Thus, the reader of Abstracts, who always recommend purchasing and reading the book, from which the summary is only an introduction and an incentive for its study, has the ability to read English or French ... and probably in English, if it exists (not know) a version in Castilian.
Particularly important is the reading of the appendices. In the A describes different types of meetings, pointing out the advantages and disadvantages. In the B included some comments on the surveys conducted by Mosvick in 1981/1982, and 1983/86.
Although this is a country different from ours, I believe that the findings of a survey conducted in Spain would be approximately the same.
Finally, in the appendix that offers a model checklists and assessment sheets for the preparation, development and monitoring of the agreements of the meetings. Are of great interest.
I draw attention to the last two chapters of the book summary. In the eighth identifies the challenges and opportunities of the meetings. A careful reading and following the recommendations of the authors will undoubtedly lead to successful meetings.
In the last chapter offers some interesting observations meeting on the future: the implementation of MIS and CSS, computer support for decision making, and three types of electronic conferences: the Telereunión, the computer conferencing and electronic mail and videoconferencing.
meetings as directed in the United States.
These are a few observable facts:
(1) Most decisions are made during a meeting
(2) Every manager spends, on average, 25% of their time in meetings
(3) The meetings are becoming more frequent
(4) More than half of the thousands of hours spent in meetings are squandered
(5) The time wasted in meetings is an outrage to the productivity
The authors state that any company can increase 25 to 35% return on their meetings, by learning the basic techniques outlined in the book and appropriate training.
Meetings are the nerve centers of this complex system that is internal communication. But we all have felt despair over these reunions once so numerous, improvised, poorly coordinated and inacabables.En the past 25 years has given increasing importance to the meetings. A survey of 1960 (Tillman) shows that while the managers invested about 3 hours and half a week in meetings, from 55 to 85% of them (as levels) considered that promote coordination, creativity and decision-making, thanks to improved communications. Another survey of 1973 (Rice) said that ten years after time spent at meetings doubled.
But in this second survey as important is the evidence of the deterioration of the meetings. A third of managers surveyed felt that the meetings had no interest or very low, and 73% had doubts about its effectiveness. Causes: lack of preparation (77%), lack of relationship between the issues (82%), and the excessive length (60%). Similar conclusions were obtained in ...

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WHY SMART EXECUTIVES FAIL THE

Why Smart Executives
Fail and What You Can Learn from Their Mistakes
Sydney Finkelstein
Portfolio, 2003

In recent years companies have seen success, but also spectacular failures: large firms like Arthur Andersen, Rubbermaid, and Schwimm Bicycle, or past winners such as Enron, Tyco, yWorldcom . After these failures, there is always a president who will run in memory that caused the failure.
The author wants to talk about those people once they have reached the summit of world renowned companies, reduce them to almost nothing. There is certainly a remarkable fact: the personal defects which make possible large-scale disasters, are usually in conjunction with desirable qualities.
This is logical: to have laoportunidad to destroy something of great value, one must have demonstrated the ability to create it. Most of the great destroyers of value are people of intelligence and an unusual talent, and equipped with a magnet. Managers are displayed on the covers of Fortune and Forbes.
However, when the time comes, they face a monumental failure. What is the secret of its destructive power?
After six years of research in 50 companies through 200 interviews, the author has found 7 common defects such big losers. Almost all executives who have presided over these failures have four or five of these defects. And the most gifted collect all seven. But most remarkable is that each of these defects, is also a quality widely accepted in the business world. This world not only tolerates the character traits that lead managers to the disaster, but even applaud.
are described below seven defects which could cause a dramatic drop management, as well as some symptoms that can detect them. These character traits are destructive, when in a CEO, but can be particularly harmful in any manager. Study them. Learn to recognize and try to see the warning signs that precede them.
Default 1. Believe you can master the environment
can be the most insidious, because it seems highly desirable. "No company should treat all strive to master its economic environment, to influence the development of their markets, and impose its own pace? Sure, but there's a catch. Unlike their counterparts happier, fallen leaders have not ever doubt his superiority does not have realized that they were at the mercy of circumstances. Have overestimated the actual ability to control events and therefore have underestimated the role of chance and circumstance in their success. The CEOs who have this defect, is excited about the superiority of person: the way of certain filmmakers,
are considered the "authors" of their company, have an idea of \u200b\u200bwhat needs to be and others are there to carry it out.
Kuhn-Hee, Samsung's Director-General had been so successful in the electronics what he thought we could do the same with cars, and invested 5 billion dollars in this market already saturated. He had no economic justification: he liked cars and dreamed of being present in the sector.
Symptom: A lack of respect.
When a manager is believed over the world, has a tendency to think that your company is essential both for suppliers and their customers.

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The most critical and absolutely free for any business online, Web site is optimized for search engines using SEO techniques are well known. However, there are alternative techniques to get free advertising online and get your business found it largely becomes known. This article aims to discover some of these methods.

E-zines and magazines

Have a virtual online publication to review the topic of your products or you're promoting affiliate programs is a good form of free advertising. However, the amount of labor required to maintain an e-zine of this type makes this marketing technique, something unfeasible for many. When not in a position to develop a magazine, rather than use another method to let you know. In Internet marketing, your E-zine is the image of your business online.

If you step to create one, make it accessible for free for everyone. Includes the least possible publicity and adds the most content you can. To get money with your E-zine is not the highest priority. Make it fun and informative at the same time focusing on your products. This will settle as an expert in the field.

Brand your Business and / or Product

In the real world, companies offer customers coffee mugs, pens, shirts, etc. In these objects is integrated a logo and / or company name and the tool is offered free of charge.

In an online business can make something similar but with somewhat different utilities. Think about offering screensavers, wallpapers, custom mouse pointers, etc.. anything you can download your free Web is suitable. It goes without saying that all these releases the name and logo on your site or product will be. Because it's free people will use it and remember your business online, if not all people who see these applications and feel interested. Online articles



The benefits of writing articles on the Internet and reach large audiences is incredibly effective. As discussed at the first point, the E-zine is a great way to introduce you to providing valuable information to visitors. In many e-zine have the ability to write articles on your topic of business or products. Making this type of review including the end of the article your name and website will give you credibility and traffic free.

Send your articles to websites established and with a large volume of traffic. You can do a review of it in Alexa to see if the site has many visitors. Bonds
extra


Ideally, all product sold should include an extra bonus. It is very used in online marketing so practically is expected to make the purchase.

For example, if you're selling a book on sports cars, you can include a tutorial on basic mechanics free. This second product you offer must be of good quality. Something that could be sold by itself. Offering more than you will buy them will buy with more ease and greater confidence in your product. The consequence is that talk about your website and your products by giving you an advertisement that even you expected. Free samples



online and in real life, free samples always attract attention. If the sample is good, this attention can be converted into sales new.

Use your imagination to provide these samples. The examples are endless and one widely used in the network is to test a software for a specified time, or left to download a fraction of the original program to give the user an idea that is. If you offer books or reading material, let it down one or two chapters of the book to be tempted to purchase.

If the product is real and physical, to sample a little harder to be making the sale on the internet. A good idea is to publish a page of people who have already purchased the product and are happy with it. Let satisfied customers speak well of your product, it helps when make yourself known on the internet. The idea is to show the prospect what they will get for your money. Deals



Your previous customers and subscribers to your website should be offered with special offers. They trusted you giving information about your credit card, contact, or both, so treat them like gold.

Offer them special offers, talk to them about new products before telling other people, etc.. Send them something for free every so often, something that others must pay. Acknowledgements



Always send an e-mail within 24 hours after the sale. Thank them for their support. Let them know you can count on you for any assistance if needed. It is vital to do the thank you note as personal as possible. Do not leave a bitter taste to your new client. Uses the first name of the client and put your name at the end. If possible put your email address with a name, not a soporte-tecnico@xxx.com.

With these simple and quick tips, you'll get a good advertising campaign on the Internet for free and effective that your visits will increase over time. This, combined with the potential of Internet search engines, make your online business successful and profitable experience.


Source: www.marketingencasa.com