THE AGENDA THAT ANY COMPANY CAN DO TO DOMINATE THE MARKET HAMMER, MICHAEL
Hammer studied at the MIT Computer Science and at the end he joined the faculty, but in 1982 left him to study the real world of business. Never went to class in a business school. And look at the real world observed that information technology was paving the old wagon road, ignoring the opportunities offered by technology. But he was lucky to meet a few companies that saw things differently, "reinventing" the old ways, instead of asphalt. There was no theory behind these innovations. Improvised companies, were not a textbook. Hammer worked to synthesize theory I was behind those experiences, and their methodology, so that other companies copy it. Thus was born the reengineering. His experiences are reflected in three books. But the most important thing you learned by applying the reengineering is that no single theory, technique or idea that gets salvation and success of companies. The central idea of \u200b\u200b"Reengineering the Corporation" was that dramatic changes could be achieved in improving yields through radical changes in processes. And although Hammer never claimed that reengineering is what companies need to beat their competitors, the popularity of the book led to many companies consider to reengineering as a panacea. That's why this book was written. The companies that succeed need reengineering, but also many other things. The book aims to bring new concepts to explain how the best companies control the turbulent environment in which they move
- Tags: CHANGE , RE-ENGINEERING, MANAGEMENT EMPRESRIAL , PROCESSES , PERFORMANCE
- Date: 2001
- Format:
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